Founded in 1953, Missoni is one of the best known, loved and recognized fashion and design brands in the world, continuing to create covetable lifestyle products and pioneering Italian fashion excellence.

Designed in Italy and rigorously Swiss Made, the Missoni watches express the multicolor aesthetic and contemporary luxury vision of the House.

A unique mix of the brand’s iconic themes – such as the unmistakable zigzag motif, the use of colors and patterns - breathes life into timepieces that embody a casually sophisticated sense of elegance.

Skillfully translated into the language of watchmaking, the most significant symbols of the Missoni aesthetic universe are combined with a particular attention to detail, chromatic harmony and, of course, with the impeccable Swiss savoir-faire.

All straps and bracelets in the Missoni collection are interchangeable: thanks to the quick-change system, the watches change style, offering endless possibilities for customization.

Alongside bold colorways and highly topical color combinations, gift sets offer subtler leather variations or the classic metal bracelet, to effortlessly transform your ensemble from day to night.